Well, when the post went live, Emil let the experts know that they featured their wellness idea: Not only were the experts happy to share the post on social media, but one of them even linked to Emil’s post: This is yet another content promotion strategy that I recently used to promote my SEO tools guide (that guide now has over 3,500 shares from social media). Picking up on point #1, I want to share with you something I’ve never shared with anyone before…. (It even generated quite a few comments — a first for the SnackNation blog). Do it now, I'll wait. Whether you write about life insurance or life hacking, your writing CANNOT be boring. For example, 4 of the top 10 results were PDFs. Here are some tips: Tweaking my meta title from “40 MUST-HAVE RV Accessories According to 30 Full-Time RVers” to “40 Must-Have RV Accessories Revealed by 30 RV Experts” actually helped push my article from position 7 to position 5. (Even if it’s just asking for a comment.). Next, Emil emailed the other companies that he referenced in his post. Thematic link building is a black hat SEO technique, but it’s safe. What results have you seen already? Because of that, I got traffic almost instantly from the keyword “SEO case study”. If you enjoyed this case study, I want you do one thing: Whether you have a site about baking, bodybuilding, or bird cages…The Skyscraper Technique works. ALWAYS! Brian Dean from Backlinko agrees: "I love deleting crappy old blog posts.Because the truth is this:If a page isn’t bringing in traffic or revenue, its USELESS. First, take a broad match head term you think might be a good fit for your article and plug it into the tool. People that search for that keyword AREN’T a bunch of tire kickers. White hat SEO means ranking your website on Google without breaking their terms of service. ... “White hat search engine optimizers improve the usability of a website, help create great content, or make sites faster, which is good for both users and search engines.” - Matt Cutts, Google Engineer First page rankings have NOTHING to do with “keeping your site updated with fresh, quality content”. Video is even better. In fact, most of their posts generated only a handful of shares: “When we first started out, the blog had a couple of okay posts. So... now you have a list of people to promote your content to, you’ve chosen a solid topic based on what’s hot in your industry, and you’ve done your due diligence with keyword research. Back up your claims with research, personal experience, and data points. Get the exact step-by-step processes I used to build an online business earning over $10k per month from the comfort of my home. ​​Want a step-by-step training to learn exactly how SEO works?​Click here to see the Blueprint SEO Training by Ryan Stewart! That’s like eighty shares right off the bat. The CPC (Cost Per Click) is a good indicator of buyer intent for a keyword. 2. I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"rgba(23, 23, 22, 0.7)"},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"l":0.09,"s":0.02}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, White Hat SEO Case Study: 1,000+ Daily Visitors (In < 6 Months). (Like how my post is ranking for over 2,000 keywords. read case study "We sincerely appreciate the human interaction and the support from WhiteHat. Even though this is a SEO case study, the number one objective is to build a sustainable business, so you can’t put all your eggs in the Google basket. I never start writing before I make an outline. And step #1 is to leave a comment to let me know you’re ready to try The Skyscraper Technique. Brand & Website Launch. ​Read Next: SEO for Dummies: A ​Beginner's Guide to Search Engine Optimization. You can do that by answering all the questions a searcher has within your single page. Problem is, that traffic is gone just as quick as it came. Answer The Public is a tool that determines all the questions people ask around a particular keyword. And these backlinks pushed Emil’s guide above his competitors. Vickery, white hat hacker, plays an important role in cyber security, acting as what could be described as an "ethical hacker." View Case Study > Mitchell Starc. Pro Tip: Hit Control & F to use the find functionality on the search results page, then start typing in the title of your article or your website URL to find your result quickly. Use short, clear sentences and only 2-3 sentences per paragraph. (Including Tweets from peeps with thousands of followers): And most important of all, fistfuls of high-quality backlinks: Even though Emil’s post came out over 7 months ago, his post continues to generate traffic, leads and sales. > Read More. End your article with a question. …and most of them were PUMPED to share my guide. I did into the HubSpot blog shows huge positive correlation with the number of backlinks a URL had and the volume of organic search traffic it generated. Despite what you may have heard, there’s A LOT more to white hat SEO than “posting great content.”, Sure, awesome content makes link building easier…. Small tweaks can make a big difference. At this point, Snack Nation’s SEO strategy was scattershot. So, since it wasn’t originally included in the content when first published, I added a section discussing these items. Now that Emil’s post was live, it was time to celebrate right? You can also sort based on KD (Keyword Difficulty) and search volume. You can also look at the related searches at the bottom of Google, or look at their autosuggestions when you’re typing the keyword into the search box. Shares and comments are important because they generate social proof that your content is exceptional. If you don’t have Ahrefs, you can either look for another keyword monitoring tool (like SEO Keyword Tool) or you can do what I do despite having Ahrefs, and just Google your keyword in an Incognito tab. April 15th 2017. White hat can be done, even in boring industries or for competitive queries. We feel that our voices are heard, our issues are addressed, and our needs are met. Just ask Rand Fishkin, one of the SEO experts at Moz: "There are a limited number of variables that search engines can take into account directly, including keywords, links, and site structure. I probably don’t need to tell you that hitting “publish” is just the beginning. Emil Googled “employee wellness program ideas”, “wellness programs” and “corporate wellness programs”: And he noticed a few trends in the results: First, most of the first page results were lists of different wellness program ideas. Don’t be scared - LSI is just a fancy way of saying keywords that are related to or synonymous with your primary keyword. And he sent the author of that page this script: When they replied saying “What’s the broken link?”, he sent them this email: And he was rewarded with a handful of high quality backlinks: Where does Richard rank today for his target keyword (“link building tools”)? White Hat SEO Case Study: How To Get a #1 Ranking . Just go to the “Rank tracker” tab, then click “Add keywords” and add the ones your targeting (including any LSI keywords you used). And to pitch his Content Upgrade, Emil embedded a CTA at the top of his content: …the Content Upgrade blasted that rate up to 59 per week. In this chapter you’re going to see two white hat SEO case studies. Try pay per click ads by boosting a Facebook post. The top results are influencers/authorities in your niche. Influencers became influencers by talking about the hottest topics in your niche. Plus, thanks to LSI keywords, you can end up ranking for hundreds or even thousands of additional keywords. 5. Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Networking Downloads UnGagged SEO Event. If you stop here and move on, you’re making a HUGE mistake! Not good. ​. If you bought an Ahrefs account (can you tell I love this tool? For help finding emails, check out this guide. So stop putting UX second! White Hat SEO Case Study: How To Get a #1 Ranking Today you’re going to learn how Emil rocketed his site to the #1 spot in Google. People should pour in, right? (Links from high DA sites pass more authority to your site.). Once you dig up a few good topic ideas, it’s time for... It’s important to pick a kickass keyword for your content campaign. It didn’t take Emil long to figure out that VERY few people searched for healthy office snacks. Getting more clicks on Google is just like getting more clicks on a PPC ad - all it takes is a little copywriting. Today even, marketers see black hat SEO because of the dark side of search engine marketing techniques.. Mostly, that shady stereotype is correct. Finally, Emil made his copy fun and interesting. Period. Ranking a website requires three things... That's why the first step to a great SEO campaign is to find the authority figures in your niche. Now that Emil had a keyword in-hand, it was time to size up the first page competition. They were publishing generic posts like, “3 ways to do X”and “5 tips for Y”. A Deep Look at Whether College is Right For You, How to Build Assets & Get Stupid Rich (Or How to Not Retire Poor), Kinsta Review 2021: Pros & Cons of This Managed WordPress Hosting, Backlinks directly to the web pages you're trying to rank, Decent search volume (which varies heavily based on your industry), Medium-tail length (as in, not a head term like “shoes” or long-tail like “how to clean your shoes with baby oil”), Start with an outline. That #1 ranking (and traffic from social media) brings in 10,000+ Pageviews per month…like clockwork: And because Emil’s post attracts high-quality organic traffic, a good chunk of his visitors convert into leads: But most important of all, this guide helped boost Emil’s homepage traffic by 59%. When included, they show Google's algorithm that you’re covering the full breadth of subtopics within your main topic. Now it’s time to show you exactly how he did it. The Introduction & Overview Module is a 14 page white paper giving you an overview of the White Hat SEO … You can copy the content outline template I used in the video and start filling yours in immediately. Black Hat SEO Case Study: Pharma SERPS Case Study By Christopher Lees on 10 September 2016 The case was dated as on August 31, 2016. We have 183 new backlinks all with exact match anchor text,” said my partner in a Skype chat. If you check my blog section, you’ll see I’m publishing frequently and auto-syndicating to Social Media using Meet Edgar . In other words - doing things the right way to avoid getting a Google smackdown and losing all your rankings. The result? But if it’s awesome material that’s still relevant? How do you create content that deserves to be the best? “Looks like we have a problem. Here are my favorite strategies: For the RV accessories post, I reached out to the people who contributed to the article and got several backlinks that way. (And these questions usually contain untapped long tail keywords). These are the people you want to befriend. He's started and grown several sites from $0 to over $10k per month and has worked with many prestigious clients such as Sumo, Shopify, and Single Grain. If people are willing to spend a lot of money for a click on a particular keyword, it typically means that keyword converts well for them. But last I checked you can’t pay your mortgage with a first page ranking. There’s only so many things people are looking for in terms of office snack delivery.”. (In case you did the math - those 1,000 clicks are from all the LSI keywords I rank for as well, not just "RV accessories".). Then, I promoted it to my audience, the influencers who contributed, and anyone else who would listen to me, all over again. The techniques you’re about to learn allowed me to rank #2 on Google for a highly competitive (and high-converting) keyword: “RV accessories”. Click the button below to sign up to my newsletter and get my step-by-step guides to go from $0 to $10k per month. For a long time, SEO experts have looked down on so-called black hat strategists. I'm not sure this is 100% true, but look at reviews before you spend any money with a company. So it just gave us a lot of social proof, gave us some amplification.”. Once you’ve created something amazing and published it, you probably want to send it out to the world and relax. This article is an eye opener for people who think by going white hat , they’re 100% safe. (I do want to point out, however, that you won’t typically end up targeting the first head term you try - I just happened to luck out.). ... As an SEO newbie, Richard wanted to know which white hat SEO tools the experts used (in other words, not automated black hat tools). Despite that fact, many of the articles ranking in Google didn’t organize their ideas into sections: That’s why Emil decided to organize his list of ideas into 7 categories: Not only do these sections make Emil’s content easier to skim, but they got him nifty sitelinks in Google: In my experience sitelinks can significantly boost your CTR…. So Richard searched in Google for things like “SEO tools”, “white hat SEO tools” and “link building tools”: And he noticed that the results didn’t answer the fundamental question: “Which SEO tools should I use?”. World-class content is literally the absolute best content in the world on the given subject. That’s because there are 2 million blog posts published every day (source). (More on that in step 6!). It’s one of the best ways to engage your readers. Since this is an SEO case study, I’ll walk you through what I did... My topic idea was to write about cool RV accessories and gadgets, so I started with “RV accessories”. 1. Just make sure your product page is optimized for conversions. Once you search your head term on Ahrefs, click the links under “Keyword ideas”. We recommend viewing the Oji Vape, Felix Gray, and Exceptional Villas case studies for a look at our e-commerce SEO capabilities. In other words, if you’re in position 10 you’re only going to get 3 clicks for every 100 searches. Finally, Emil reached out people that linked to the content Emil found in step #1. And if you have LinkedIn, Twitter, Google+, Facebook — if everyone’s sharing, it already gives us some social proof. This is what it is: the ultimate twitter adder tool that will automate your tweeting tasks in … Then it was time for Emil to let his expert contributors know that they were live. So if your blog is about woodworking and your topic idea is cool woodworking projects, use a phrase like “woodworking projects”, “woodworking ideas”, “diy woodworking”, or even just “woodworking”. I now make $200 per month passively on this page. Because your keyword choice will determine how long it takes to rank, how much traffic you get, and how easily that traffic converts. If that’s the case, get their contact page URL. Add a link from your content to the product page you want to rank. …and popped the top 50 results into a spreadsheet: Use the free Chrome Extension Scraper to quickly export Google results into a spreadsheet. So how do you build white hat links? (More on that later too. To explain this in a different angle, HubSpot uses a similar concept called the “Pillar-Cluster Model”. Just search for a keyword and right click on any of the results. The more internal links to a page, the more important you’re telling Google that page is. Sites like The Hoth and SERP Logic have been known for selling fake services. Some were literally just lists of ideas: (As you know, it’s hard to take action on a piece of content that leaves out meaty details). Marketplace Content / Copywriting Hosting Images, Logos & Videos Proxies For Sale SEO ... beginner seo case study niche audience white hat; Emil got his sales team to ask their partners to send creative ideas: And these partners were happy to lend a hand: Emil also asked a few bloggers that write about employee wellness to contribute an idea or two: Again, they gladly sent some amazing ideas his way: (As you’ll see in a minute, these expert contributions generated LOTS of bonus traffic to Emil’s post). All that Adwords action told Emil: “there’s strong commercial intent behind this keyword.”. Read this guide.). As long as you intentionally build links , you’re at risk of getting a penalty. In November it was hovering around the fifth position in the search results. Sep 26, 2018 - In this white hat SEO case study, I reveal the exact step-by-step process I used to achieve a #2 ranking, 1,000+ daily blog visitors, and $36,525.35 in passive sales in one month. Just click "File" -> "Make a copy" to make edits. That’s not to say more links won’t increase your rankings once you hit the first page - they certainly can. Thus, by including them, you rank higher. I have one more white hat SEO technique for you... You probably already have lots of old (yet awesome) content on your website. As an SEO newbie, Richard wanted to know which white hat SEO tools the experts used (in other words, not automated black hat tools). How to Take a Website from Grey Hat to White Hat May 21 February 12 by Matt Diggity If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO. — he found this gem of a keyword: This is a keyword that Emil’s customers search for every day…which is great. How do you find content that’s already done well? Now that Emil had some social proof going, it was time to get down and dirty with link building. (FYI the search volume and CPC you see in that screenshot comes from the Keyword Everywhere browser extension.